Harley-Davidson’s very first electric bike, the LiveWire, will come to be its individual standalone brand immediately after viewing common accomplishment. In simple fact, the corporation promises its LiveWire is the most effective-advertising electric motorbike in the US, so it only would make sense to develop off of that momentum.
Before this year, Harley made the decision to make an solely new division in just the most important organization for electrical bikes, and this is it. The plan in this article is to profit from the Harley-Davidson identify and mother or father organization whilst permitting LiveWire branch off and spark its individual electrical identification.
Harley-Davidson plans to unveil the “first LiveWire branded motorcycle” along with the Global Bike Show on July 8th.
Jochen Zeitz, CEO of Hd, experienced this to say about today’s announcement: “With the mission to be the most attractive electrical bike manufacturer in the environment, LiveWire will pioneer the long term of motorcycling, for the pursuit of city experience and beyond. LiveWire also plans to innovate and establish technology that will be applicable to Harley-Davidson electric motorcycles in the potential.”
So far, Harley and its LiveWire bicycle have struggled with the young era. Harley claimed that most owners are from the more mature era or previous Harley owners, not first-time prospective buyers. That could be thanks to the more mature rough “Harley Davidson” notion or perhaps the highly-priced $30,000 asking price of its initial electrical motorbike.
Either way, the organization hopes this is the best path ahead for itself and electric bikes in general.
It is not obvious still what we’ll see from the new LiveWire enterprise arrive July 8th. We could see an all-new urban bicycle that is extra cost-effective, or only a relaunch of the existing LiveWire by Harley, sans some H-D branding.
By using: electrek